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Sunday, January 17, 2021

Hike Sticker Chat App to Shut Down This Month, 'India Won’t Have Its Own Messenger' CEO Kavin Bharti Mittal Says

The Hike Sticker Chat app is said to have millions of users that spend an approximate 35 minutes per day on the app.



Hike is shutting down its Sticker Chat app, founder and CEO Kavin Bharti Mittal confirmed. The company is ‘sunsetting' Hike Sticker Chat in January 2021 itself. Mittal says that even though the app is shutting down, HikeMoji will still be available in its other services. The company had earlier stated that the Hike Sticker Chat app has millions of users that spend an approximate 35 minutes per day on the app. Despite this, the app has not been as successful as the company hoped, and Mittal recently posted that the network effects of international apps are too strong for India to have its own messenger.

Mittal tweeted that the Hike Sticker Chat app is shutting down in January 2021. The executive says that the all user data will be available to download in the app, and users' HikeMoji will continue to be available in two of its new apps - Vibe and Rush. Vibe by Hike is the new name given to HikeLand and Rush is a brand new byte-sized game that has been launched with version one offering users to play games like Carom and Ludo.

The Hike Sticker Chat app was launched in April 2019 with over 30,000 stickers in 40 Indian languages. By December, the app had over two million weekly active users and Mittal confirmed plans to start generating revenue in 2020 by building virtual economy around HikeMoji and HikeMoji stickers.


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